Ben Simmons has a great structure in terms of a management team to handle his off-court dealings, but when it comes to life in the NBA, the only people who can give him first-hand advice are the guys who have been there and done that.
Cue Foot Locker’s latest commercials launched today, in which the Australian projected No. 1 pick produces his own, homemade Foot Locker commercial alongside a life-sized papier-mâché version of NBA star Karl-Anthony Towns. Simmons asks Towns, “Any advice for my rookie year?” and role plays how he hopes the star would respond.
In the second spot, Karl Anthony Towns, Devin Booker and D’Angelo Russell dole out some valuable advice to Simmons on life after the Draft. The Lakers’ Russell pokes fun at his own rookie mistakes, discarding of Simmons’ cell phone, saying “Trust me.”
“It’s awesome to get the chance to work with guys like Karl, D’Angelo and Devin, who just went through this process last year,” Simmons said about his experience filming the spots. “It’s been fun to hear their experiences first-hand as NBA rookies, and even apply that humor to this campaign.”
In addition to starring in Foot Locker’s Draft campaign, Simmons will appear alongside other NBA prospects in Kids Foot Locker’s second-annual “Media Training,” to be released digitally later this week. The draftees will be put in the hot seat as kids ask hard-hitting questions to help prepare them to face the media as they embark on their NBA careers.
Check out the videos below and tell us your thoughts.