Every April, for the last few years, New York City becomes the epicenter of the high-school basketball world. Last weekend, the Big Apple hosted both the Nike EYBL tournament and the Jordan Brand Classic. It was the Jordan Brand Classic, held at Brooklyn’s Barclays Center for the fourth consecutive year, that drew the most ‘eye balls,’ however.
The JBC is an invitational exhibition, allowing the NBA stars of tomorrow to showcase their skills. Playing in front of current NBA players such as Jabari Parker, Devin Booker, Tyler Ennis, this year’s crop of high-school kids didn’t disappoint. The boy’s All-American game ended with an East victory over the Western team 131-117. De’Aaron Fox won MVP honors for the East, after scoring a game-high 23 points, while Malik Monk (22 points, 5 rebounds) took home MVP honors for the West.
The New York Knicks’ Carmelo Anthony presented the MVP trophies to the two winners.
There was plenty of entertainment off-court as well. Continuing the fine tradition of opening pop-up shops in cities hosting particular events (see: Toronto and Chicago), Jordan Brand opened a pop-up boutique at 166 Flatbush Ave, opposite the Barclays Center, for Nike+ members to engage in an interactive experience. The boutique featured some of the brand’s latest release sneakers, apparel, a design studio …. and a barbershop, just in case
you needed to get your fade right before the game.
Starting5online were on-hand to take part in the day’s events. Take a look at the gallery below and tell us your thoughts.
All images courtesy of Jordan Brand.