Foot Locker have reached out to the hottest comedian on the planet, Kevin Hart, to help spread the word of the Hottest Month of the Year: February.
Throughout the month of February, Foot Locker and Kids Foot Locker will continue to fill their stores with the hottest product and gear releases hitting the market. This year’s campaign starring actor and comedian Kevin Hart showcases Foot Locker’s and Kids Foot Locker’s newest gear in two, new 30-second spots, with one featuring an NBA player who seems to have hit his own hot streak, the Golden State Warriors’ Draymond Green.
Foot Locker’s spot opens with Hart and NBA star forward Draymond Green on a fashion runway. Hart notes how much NBA players love fashion, and introduces his line to Green the day before it is set to be unveiled internationally. Unfortunately, the line is garbage, literally. Green politely suggests that February is Foot Locker’s month, and therefore not an ideal time to premiere a fashion line. So Hart takes Green’s advice and completely changes his line – to Foot Locker gear. The scene abruptly shifts to entertainment news footage of Hart’s fashion show with the headline, ‘LAWSUIT.’
The Kids Foot Locker commercial opens with Hart relaxing at home on the couch. His son, played by an actor, walks in and immediately recognizes his own clothing on Hart. He confronts Hart, who plays it off saying that both Foot Locker and Kids Foot Locker get fresh gear in February. His son doesn’t buy it, checking for his name written on the inside of his shirt and mentioning that the two wear the same size. But Hart won’t lose that easily, doubting they wear the same size and declaring, “You’re small – I’m petite. Petite is a cooler version of small,” among other sidesplitting asides.
What do you guys think of the latest Foot Locker spots? Hot, or not?