Watch James Harden’s First Adidas Commercial

“Those that mind, don’t matter – and those that matter, don’t mind at all.”

Since signing a monster $200 million deal with adidas Basketball recently, James Harden has already become the face of the brand, synonymous with the three stripes. Yesterday, adidas launched, what is presumably, the first of many future ad campaigns with The Beard.

As part of it’s Creators Never Follow series, the ad features clips from Harden’s social media accounts, internet memes and plenty more.

“I’m really excited about my first commercial campaign with adidas and I love that this spot is true to who I am, my style of play, and represents how we’re going to disrupt the game, “ said NBA All-Star Harden via a press release.

“My story is about being your own person — from how you dress to how you carry yourself.  It’s simple; you’ve got to be true and genuine at all times.  This campaign is all about that, and is just the beginning of what adidas and I will do.”

In the ad Harden is seen wearing a pair of the all-white 2015 Crazylight Boosts, but given the Rockets’ guard’s popularity, we feel a signature line coming very soon. Check out the ad below and tel us what you think.